Don’t fix what’s not broken: Mastering the wheel instead of reinventing it.
How often have you struggled with something that feels really simple? Or spent ages working on something and thought “surely someone has already done this?” While our content might change, a lot of what we do has been done before,…
Our experience with ChatGPT
Everyone has been writing about it. It will end careers. It will kill comms. It will mean the end of civilisation as we know it. Chat GPT. *insert dramatic music* I was sceptical at the beginning. I perceived it as…
Lessons Learned: Reflections on my Internship
Embarking on an internship is a nerve-wracking experience – for a number of reasons. You’ve spent the last however many years working towards a university degree, studying, attending tutorials and lectures, building your resume and trying to figure out just…
Love him or hate him, there are lessons we can learn
Love him or hate him, there’s no denying that Donald Trump was a master of manipulating the media during his time in office, and this week he has shown again why his message can reach the masses. As we watch…
At risk of burnout? When and how to ask for help
As communications professionals, our jobs involve a lot of high-pressure situations, tight deadlines, and constant pressure to deliver results. But that’s what makes it so exhilarating and rewarding. Comms people are known for going above and beyond. We find it…
Are we respected as communication professionals?
Last week, our intern Nikola asked me if communication professionals are respected in government. I paused before I responded because how do you tell someone just starting out in their career… no. The fact that you have just studied for…
Social media trends: The 2023 edition
Social media is a central part of our lives. With its ever-changing landscape, it’s become so much more than your traditional platforms like Facebook and Instagram. Even if you think you don’t use social media, you probably do without even…
Finding my purpose and other 2022 adventures
It is the end of another big year here at Elm. I am sure, like many of you, this year feels like it has been ten years in the making and only three months long. It took forever to finish,…
Unconscious biases in communications
We all do it. We all have unconscious biases. What happens is these perceptions translate into your work. In communications, there are a few areas where your biases can translate into impacts on your audience.
Research when you have no money
You don’t need a huge budget to find out what you need to know to create a great communication strategy.