The final in my series about the Canberra communications jobs market is for those of you out there who are ready for a new role. Now is the time to get out there. But are you ready? It’s a candidates…
Resetting your expectations when recruiting
Last week, I wrote about the changing jobs market in Canberra for communications professionals. I wanted to find out more about what was going on and how employers may need to reset their expectations when recruiting.
What’s changed in the Canberra communications job market?
Over the 12 months, the jobs market in Canberra has changed for communications professionals. Once there were many people and not many roles. Now, the tide has turned, and there are not enough candidates to fill the positions available. As…
Reporting, our necessary evil.
In my experience, comms people are generally bad at two things – measuring what they do and telling people how great they are. It’s not on purpose. We always have the best of intentions. You might even do it every…
Value = We connect you to the outside world
A few weeks ago, I did a planning day with a communications branch. It was an opportunity for the whole team to stop and discuss ‘why are we here?’. As a group, I challenged them to find the words to…
Why internal communicators still need to understand “the business.”
Last week someone said to me, “I work in internal comms, I don’t need to know about what we do”. It’s not the first time I have heard it. There is a perception (not by everyone) that if you work…
Building respect in the communications profession
There is often a lack of respect or trust for communications professionals. Often our advice is dismissed or discounted as not as important as an economist, policy officer or project manager. I have been asked more times than I can…
Why you need to work somewhere that matters
If we learnt anything from the last year, it’s that connections can be made regardless of our geographical location. The people we work with and what we do together matters. When you can’t travel, can’t leave the house, when all…
Communicating our value to an organisation
Last week, I joined the IABC Converge conference with communications peers from the Asia Pacific, Europe, Middle East and Africa. The two day, fully virtual conference had speakers from around the world sharing their insights into the latest and greatest…
Strategy sins and channel challenges
Is “the media” an audience or a channel? How do you target “the general public”? And other strategic communications challenges. If you work in communications, it is easy to be lazy when writing a communications strategy or plan. You get…