Taking an audience perspective
How often do you get so caught up in doing the doing and forget who you are doing it for? No matter how long you have worked in communications, we all fall into this trap at one point or another.…
- Australian Government, Communication Strategy, Communications professional, internal communications, Professional development
You CAN measure internal communications
If you have ever worked in internal communications, you know measuring and reporting on your outcomes can be challenging. You know you should, but it’s haaaaarrrrd. The Gallagher State of the Service report found that 84% of internal communicators want…
The importance of promoting communications careers
A couple of weeks ago, the Elm team participated in the St Clare’s College career expo. You might wonder why. At Elm, we aren’t a large consultancy looking to recruit high school graduates, so why would we attend? It’s a…
Managing imposter syndrome and embracing imperfection
Do you ever feel like you’re just one step away from being exposed as a fraud or that those around you think you’re so much better than you actually are? Even when you know you’ve worked hard to get where…
- Australian Government, Behavioural science, Blog post, Communications professional, Team performance
Diversity of thinking in your team
This week, I sat down with Elm’s newest team member Amy. When I say new, she has been with us for six months, but we agreed that time has flown by, and it feels like we haven’t had a real…
The #1 way to make your communications team more efficient
In communications, we never have enough resources, time, or capacity to deliver everything that is asked of us or to meet our own expectations. It means we need to be efficient in how we operate. To be efficient, we need.…
Dismantling the Pink Ghetto in communications
This wasn’t the blog post I had planned for this week. In fact, you could say it practically wrote itself (and no I don’t mean AI – this is very much all me). It all started with a really touching International…
A year in communications
Stepping into Elm Communications at the start of 2023 as an intern, I was a nervous university student eager for industry experience. When you undertake an internship in your final year of university, teachers often tell you it is a…
- Australian Government, Behavioural science, Blog post, Communications professional, Leadership, Team performance
2024 is the year of changing the world – one meeting at a time.
Many departments have values of ‘inclusion’ and ‘collaboration’ and ‘innovation’. And to make this happen they have meetings. And lots of them. Everyone is invited, and we all meet. And talk. And then get up, move to another room, meet…
No strategy, no tactics
In 2024, there is a new communications rule. No strategy, no tactics.
