Thank you, Elm
As many of you know, I joined Elm Communications as an intern almost two years ago. What started as an internship soon turned into a part-time role as I finished university, and then a full-time role for my first year…
My five favourite professional development resources from 2024
As the year draws to a close, my Instagram feed is flooded with “Top 10 Favourites for 2024” posts. While it’s a little unsettling how fast time has flown, it also reminds me to reflect on my highlights from the…
How to beat the social media algorithms
Post at least once a day. Only post three times a week. Make sure to put links in the caption. Put links in the comments. Post in the afternoon. Post in the morning. Use five hashtags. Use twenty-five hashtags. Short-form…
Communicating with diverse audiences
When developing a communications strategy or designing stakeholder engagement, we often talk about segmenting your audience—defining who they are, their demographics, needs, challenges, and pain points. This segmentation is supposed to help us tailor our communication so it resonates more…
The importance of promoting communications careers
A couple of weeks ago, the Elm team participated in the St Clare’s College career expo. You might wonder why. At Elm, we aren’t a large consultancy looking to recruit high school graduates, so why would we attend? It’s a…
Managing imposter syndrome and embracing imperfection
Do you ever feel like you’re just one step away from being exposed as a fraud or that those around you think you’re so much better than you actually are? Even when you know you’ve worked hard to get where…
A year in communications
Stepping into Elm Communications at the start of 2023 as an intern, I was a nervous university student eager for industry experience. When you undertake an internship in your final year of university, teachers often tell you it is a…
Crossing the road & other study abroad experiences in London
I want you to picture what it’s like to use a pedestrian crossing in Australia. You walk up to the sidewalk, and you press the button that signifies someone is waiting to cross. You look around, maybe check your phone,…
Lessons Learned: Reflections on my Internship
Embarking on an internship is a nerve-wracking experience – for a number of reasons. You’ve spent the last however many years working towards a university degree, studying, attending tutorials and lectures, building your resume and trying to figure out just…
