Keeping up is a professional responsibility
Hands up if you have a communications or marketing degree. 🙋 And hands up if you’ve not done any further study since entering the profession, beyond the mandatory organisational e-training. 🙋 Hands up if you go to a conference every…
Developing the next generation of communicators
One of the quieter questions behind the excitement about AI in communications is this: What happens to early-career professionals when many of the fundamentals they need to learn are now automated? For decades, communications followed an informal apprenticeship model. Early…
- Australian Government, Blog post, Communication, Communications professional, internal communications, Professional development
Rethinking internal communications for a hybrid world
Distributed workplaces are no longer a temporary adjustment. For many organisations, hybrid work is now the default. People work from home, across multiple offices, and on different schedules. Initially, we thought it was a temporary change, but now it has…
Communication is no longer about messaging. It’s about trust.
Trust in institutions is falling, and communicators are working right at the fault line. Globally, confidence in traditional media and government continues to decline. In Australia, fewer than half of people say they trust the government, and many believe media…
- Australian Government, Blog post, Communication, Communications professional, Leadership, Professional development
AI – Comms’ new and very enthusiastic intern
Spoiler alert: Artificial intelligence is here to stay. It is reshaping how every profession works, but for communications teams, the impact feels particularly personal. Not because AI can now do graphic design, rewrite content or develop a media release, but…
- Australian Government, Blog post, Communication, Communications professional, Professional development
The future for government communications in an AI world
The world we work (and live) in continues to evolve at an unprecedented rate. It’s hard to keep up with all of the changes in our workplaces, let alone what it may mean for our future careers. We’ve been doing…
The prebunking playbook for communicators
Every communications professional knows the sinking feeling. You’ve spent weeks crafting clear, evidence-based messaging about a new policy or initiative, only to watch it get twisted into something unrecognisable on social media. By the time you’ve prepared a response, the…
Writing should be a team sport
Everyone in a decision-making role knows the feeling. You open your inbox to find dozens of briefs, emails, and reports competing for your attention. Some are crystal clear, while others are impenetrable walls of text that make you wonder what…
- Australian Government, Communication, Communications professional, Leadership, Professional development
Why do we say yes when we want to say no?
– “Can you just put together a factsheet quickly?” *Internal voice: No. Factsheets are a terrible idea. They’re hard to search, often inaccessible, and no one wants to download anything these days.* “Sure.” ————————————– “We just need a quick 5–10…
How can we hold our work lightly?
When working in communications, we often put a little piece of ourselves into our work. Your blood, sweat and a few tears into a communication strategy, hours spent on carefully crafted messages, or that presentation that you worked on until…
