My five favourite professional development resources from 2024
As the year draws to a close, my Instagram feed is flooded with “Top 10 Favourites for 2024” posts. While it’s a little unsettling how fast time has flown, it also reminds me to reflect on my highlights from the…
- Australian Government, Communication, Communications professional, Culture, Leadership, Team performance
Clarity in purpose for communication teams
Commnication teams need a clear purpose to enable them to demonstrate the value they create for an organisation
How to beat the social media algorithms
Post at least once a day. Only post three times a week. Make sure to put links in the caption. Put links in the comments. Post in the afternoon. Post in the morning. Use five hashtags. Use twenty-five hashtags. Short-form…
Taking an audience perspective
How often do you get so caught up in doing the doing and forget who you are doing it for? No matter how long you have worked in communications, we all fall into this trap at one point or another.…
Communicating with diverse audiences
When developing a communications strategy or designing stakeholder engagement, we often talk about segmenting your audience—defining who they are, their demographics, needs, challenges, and pain points. This segmentation is supposed to help us tailor our communication so it resonates more…