How to beat the social media algorithms
Post at least once a day. Only post three times a week. Make sure to put links in the caption. Put links in the comments. Post in the afternoon. Post in the morning. Use five hashtags. Use twenty-five hashtags. Short-form…
Social media trends: The 2023 edition
Social media is a central part of our lives. With its ever-changing landscape, it’s become so much more than your traditional platforms like Facebook and Instagram. Even if you think you don’t use social media, you probably do without even…
What is news?
Last week, Facebook blocked all news in Australia in response to the Government’s News Media Bargaining Code. The result was that not only were news organisations like ABC and The Canberra Times Facebook pages blocked but others like the Bureau…
Im not, perfcet
I’m not perfect. And neither are you. This week I got a not so nice comment on a social media post. It made me reflect on how judgemental we can be about people when we are online. I am the…
My five tips for effectively using LinkedIn
In Canberra, LinkedIn doesn’t seem to be as popular as in other cities. Sure, many people have profiles, but very few keep seem to keep them up to date or regularly post to the platform. LinkedIn is quickly becoming one…
Back to basics – social media content
Some days maintaining one (or more) social media channels can feel overwhelming. Posting fresh, new content, responding to comments, watching your feed for mentions, answering private messages. It can feel like a never ending spiral, especially if it’s not your…
Why old school strategy is the answer to social media woes
I have spent a lot of time over the last few weeks looking at a client’s social media content. They just want it to be easier and better. It is something a lot of organisations are trying to achieve. I…
Five social media analytics tools you might not know about
Over the past few years, I have been studying social media. I know, I know everyone asks me how I can “study” social media. I am not sitting back admiring my Facebook feed but undertaking the academic study of an…
Only three in ten Australians are excited when they get more likes than usual
Not kidding! Only 30 per cent of us are excited when more people than we expected liked our social media post. I expect about ten people will like this post, if I get 15 I am celebrating! I am one…
Constrained or refrained: Why Australian Government use of social media is all one way
Social media as a professional communications channel is a relatively new phenomenon, really only becoming main stream less that 15 years ago. It is broadly recognised as online platforms that allow for the creation and exchange of user-generated content, but…
