The back catalogue
What can I find here?
Below are all of the articles that we have written over the years, which we think are a great resource that you can return to again and again. Just like your favourite 90s hit that never really gets old.
Below are all of the articles that we have written over the years, which we think are a great resource that you can return to again and again. Just like your favourite 90s hit that never really gets old.
Communications
Sharing best practice and new tools
- Motivated reasoning and elections – how clever communications can help
- Taking an audience perspective
- Communicating with diverse audiences
- You CAN measure internal communications
- The unspoken language: How internal communications shapes your culture
- The #1 way to make your communications team more efficient
- No strategy, no tactics
- Crossing the road & other study abroad experiences
- The importance of good communication
- Love him or hate him, there are lessons we can learn
- Unconscious biases in communications
- Research when you have no money
- Why don’t we write measurable objectives?
- Shifting the internal goal posts: from engagement to belonging
- Communication lessons from Zelensky
- A plan for the sake of a plan
- Reporting, our necessary evil
- Let’s talk about fake engagement
- Strategy sins and channel challenges
- The habit of writing
- Back to basics: My lessons from working with the Cook Islands Government
- What is news? Facebook blocks ‘news’ in Australia
- The importance of having a comms plan
- What would you do if you were Garmin?
- Writers block
- The fight against acronyms
- Crisis communications: What would Jacinda do?
- Taking your clients on the journey
- Adapting your message to your audience
- Why do we overthink when writing?
- Communications planning – the key to not getting lost
- Stopping engaging those who yell the loudest
- Communicating government changes
- How Labor lost the
unloseable election - What I learnt about communications from my trip to Cuba
- Interview with Nathan Franklin: Market research – the vital ingredient for communications
- Five communications tools that I love
- Trends in communications in 2019
- Making evaluation easy
- Can comms and data live in harmony
? Understandin g your environment creates communications plans that work- Have you started your EA communications strategy?
- Citizen data science – how it is changing communications
- Back to basics: communication strategy development
- Communications measurement and evaluation: why isn’t it a thing we do regularly?
- Have we lost the art of developing a communications strategy?
Behavioural insights
Creating change and driving innovation
Social and digital communications
Communicating and engaging online
- How to beat the social media algorithms
- Our experience with ChatGPT
- Social media trends 2023
- How the digital world has changed?
- Designing a great intranet
- Digital inclusion – Are we leaving people behind?
- Undertaking a content audit of your website or intranet
- My five tips for effectively using LinkedIn
- Back to basics social media content
- Why old school strategy is the answer to social media woes
- Five social media analytics tools you might not know about
- Only three in ten Australians are excited when they get more likes than usual
- Constrained or refrained – Why
Australian Government use of social media is all one way
Communication professionals
Supporting professions to uplift their capability and demonstrate value
- My five favourite professional development resources from 2024
- Clarity in purpose for communication teams
- The importance of promoting communications careers
- Managing imposter syndrome and embracing imperfection
- Dismantling the pink ghetto in communications
- A year in communications
- Creating respect for our profession
- Lessons Learned: Reflections on my internship
- Are we respected as communication professionals?
- Thanks for calling me at the last minute
- The key to returning from parental leave – communication
- Learning to take risks
- We want to do it all
- Being part of my community
- Career crossroads – Do I stay in communications?
- Resetting your expectations when recruiting
- What’s changed in the Canberra jobs market
- Reporting our necessary evil
- Value = connection to the outside world
- Why internal communicators need to understand “the business”
- Building respect for communications
- Why we need to work somewhere that matters
- Communicating our value to an organisation
- Next steps in your communications career
- Communications operating models
- Converge: Communicating our value to an organisation
- 2021 challenge: personal development
- I used to be great at multitasking
- Riding the wave of self-confidence
- Where does my drive for demonstrating value come from?
- Why I work in Communications
- Communications: going above and beyond
- How to become a consultant
- Taking your clients on your communications journey
- Demonstrating value as a communications professional
- Working with difficult people
- Feeling undervalued
- Why it is better to respond than react
- Common mistakes in interviews
- What to do when you are feeling overwhelmed
- New to communications? Lessons learnt from a long-term member of the club
- The importance of networking
- How to build better client relationships
ahhh the “quiet period”- Find what you love – lessons from someone who walked away from the APS
- Why is self-doubt so prevalent in communications?
- What makes a great communications team?
Why I went back to uni- How to recruit the right person for your communications team
- Can you not change the words and just make it pretty?
- To succeed as a communications professional, you need resilience
Facilitations
Leading engaging workshops
- Sparking innovation: how collective effervescence can power your workshops
- Why you should start your year with a planning day
- Taking time out to reflect as a team
- Creating connection in a remote world
- Behind the scenes in workshop design
- Give a man a workshop, and he’ll learn for a day. Teach a man to facilitate, and he will engage for a lifetime.
Leadership
How to be one and how to get the best out of your people
- Personality tests: More than a bunch of letters
- At risk of burnout? When and how to ask for help
- Great team culture doesn’t require an office
- Diversity of thinking in your team
- Why your APS census results should mean something
- Why being nice doesn’t equal team culture
- Team connection
- Unlocking team performance
- Leadership lessons from breakfast with Jacinda Ardern
- When you don’t start the year afresh
- Getting your values off the wall and into the office
- Creating shared accountability in your team
- When to say yes and when to say no
- Why you need to make friends at work (even when you are the boss)
- Maintaining morale in your team
- Advice for new managers
- Leadership communications in our new normal
- Working from home: Team leader communications
- Supporting your teams mental health
- Note to my future self
- Maintaining your team culture
- I’ve made leadership mistakes
- Creating a strong team culture
- Staying above the line
- Building trust in your team
- Communicating as a leader
- Managing a difficult staff member
- Changing the culture of an organisation
- Setting work goals
- Why it is important to take a break
- Time to celebrate
- I challenge you to be a great leader
All the other stuff…
- The dark days of 2024 and the team that got me through
- Thank you Elm
- Year 6: The best and hardest year yet
- 2024 is the year of changing the world – one meeting at a time
- 2023: We are wrapping it up
- What do I bring to the Elm Communications Party?
- The “PWC effect”
- Five Years of Elm
- Tips for staying productive at the start of the year
- Finding my purpose and other 2022 adventures
- The key to surviving returning to work after parental leave
- Well…2021
- Three years of Elm
- Why you need to work somewhere that matters
- What 2020 taught me about authenticity
- Farewell 2020
- Im not, prefect
- New year, new job
- Goodbye 2019
- Interview with Samantha Sutherland: Working women, change and organisational culture
- One a week for a year
- Happy 1st Birthday Elm
Remember when we were worried about COVID…
- Chairs, screens and Teams…oh my
- Working from home: The future of work
- Pivoting your event online
- Updated: Supporting your team’s mental health
- Creating connection in a remote working world
- The buzz about COVID
- Leading on day one back in the office
- Who will your organisation be post-COVID?
- What has COVID changed about how you work?
- Developing your communications plan for returning to the office
- Then Corona happened
- Managing stakeholder expectations in uncertain times
- Remote connection as a team leader
- How to (productively) work from home