Motivated reasoning and elections – how clever communications can help
Heads up: Political nerd post coming in hot! Years ago when I was thinking about what to focus my psych honours thesis on, I was reading a book called The Political Brain, by Drew Westen. (Strong recommend btw if you…
How to beat the social media algorithms
Post at least once a day. Only post three times a week. Make sure to put links in the caption. Put links in the comments. Post in the afternoon. Post in the morning. Use five hashtags. Use twenty-five hashtags. Short-form…
Taking an audience perspective
How often do you get so caught up in doing the doing and forget who you are doing it for? No matter how long you have worked in communications, we all fall into this trap at one point or another.…
Communicating with diverse audiences
When developing a communications strategy or designing stakeholder engagement, we often talk about segmenting your audience—defining who they are, their demographics, needs, challenges, and pain points. This segmentation is supposed to help us tailor our communication so it resonates more…
- Australian Government, Communication Strategy, Communications professional, internal communications, Professional development
You CAN measure internal communications
If you have ever worked in internal communications, you know measuring and reporting on your outcomes can be challenging. You know you should, but it’s haaaaarrrrd. The Gallagher State of the Service report found that 84% of internal communicators want…
5 Top Principles for Behaviour Change
I have a post-it note stuck to my monitor that’s been there for a few years now. I scribbled it down when I saw an early version of it on someone’s linkedIn post and I’ve added a few words since…
No strategy, no tactics
In 2024, there is a new communications rule. No strategy, no tactics.
What do I bring to the Elm Communications Party?
If you know Mel, you’ll know that she’s an excellent host. She throws unforgettable gatherings, complete with mouthwatering snacks, refreshing drinks, outdoor games, and a laid-back atmosphere. She’s one of THOSE people while I struggle to assemble a plate of…
Creating respect for our profession
How can communications professionals claim their “seat at the table” and demonstrate their value to an organisation.
Our experience with ChatGPT
Everyone has been writing about it. It will end careers. It will kill comms. It will mean the end of civilisation as we know it. Chat GPT. *insert dramatic music* I was sceptical at the beginning. I perceived it as…
