The dark days of 2024 and the team that got me through
Some years are harder than others. You know, the ones where you crawl to the end, counting down until the year is just over. 2024 has been one of those years for me, both personally and professionally. For many reasons,…
- Australian Government, Communication, Communications professional, Culture, Leadership, Team performance
Clarity in purpose for communication teams
Commnication teams need a clear purpose to enable them to demonstrate the value they create for an organisation
Taking an audience perspective
How often do you get so caught up in doing the doing and forget who you are doing it for? No matter how long you have worked in communications, we all fall into this trap at one point or another.…
- Australian Government, Communication Strategy, Communications professional, internal communications, Professional development
You CAN measure internal communications
If you have ever worked in internal communications, you know measuring and reporting on your outcomes can be challenging. You know you should, but it’s haaaaarrrrd. The Gallagher State of the Service report found that 84% of internal communicators want…
Year 6: The best and hardest year yet
Every year, I stop to celebrate Elm’s birthday. It’s a milestone—fifty percent of all small businesses don’t make it to five years. We have now exceeded that. It’s a moment to celebrate the hard work and effort my team and…
- Australian Government, Behavioural science, Blog post, Communications professional, Team performance
Diversity of thinking in your team
This week, I sat down with Elm’s newest team member Amy. When I say new, she has been with us for six months, but we agreed that time has flown by, and it feels like we haven’t had a real…
The #1 way to make your communications team more efficient
In communications, we never have enough resources, time, or capacity to deliver everything that is asked of us or to meet our own expectations. It means we need to be efficient in how we operate. To be efficient, we need.…
No strategy, no tactics
In 2024, there is a new communications rule. No strategy, no tactics.
2023: We are wrapping it up
Is it just me, or does every year seem to go faster and faster? Here we are again at the end of a year, wondering where the last 12 months had gone. It feels like every year is a massive…
Why your APS census results should mean something
It happens every year. The APS Employee Census results are in. You spend three or four weeks pouring over the results. Dissecting the good and the bad. Debating the internal communications approach. Someone writes the action plan. And… nothing. Silence. The…
