Don’t fix what’s not broken: Mastering the wheel instead of reinventing it.
How often have you struggled with something that feels really simple? Or spent ages working on something and thought “surely someone has already done this?” While our content might change, a lot of what we do has been done before,…
Our experience with ChatGPT
Everyone has been writing about it. It will end careers. It will kill comms. It will mean the end of civilisation as we know it. Chat GPT. *insert dramatic music* I was sceptical at the beginning. I perceived it as…
Love him or hate him, there are lessons we can learn
Love him or hate him, there’s no denying that Donald Trump was a master of manipulating the media during his time in office, and this week he has shown again why his message can reach the masses. As we watch…
Are we respected as communication professionals?
Last week, our intern Nikola asked me if communication professionals are respected in government. I paused before I responded because how do you tell someone just starting out in their career… no. The fact that you have just studied for…
Tips for staying productive at the start of the year
If like me you are finding the start of the year a bit of a grind. If getting back into the rhythm of work is hard and seeing sunshine outside the office window feels like torture. You may find that…
Finding my purpose and other 2022 adventures
It is the end of another big year here at Elm. I am sure, like many of you, this year feels like it has been ten years in the making and only three months long. It took forever to finish,…
Unconscious biases in communications
We all do it. We all have unconscious biases. What happens is these perceptions translate into your work. In communications, there are a few areas where your biases can translate into impacts on your audience.
Research when you have no money
You don’t need a huge budget to find out what you need to know to create a great communication strategy.
Thanks for calling me at the last minute
Communications professionals are always engaged at the last minute but there are things within our control that can influence how we manage reactive requests.
Why don’t we write measurable objectives?
I am working on a project at the moment where I have reviewed a lot of communications plans from a lot of different government agencies. There was one thing in common. No one wrote measurable objectives. It made me think,…