How to beat the social media algorithms
Post at least once a day. Only post three times a week. Make sure to put links in the caption. Put links in the comments. Post in the afternoon. Post in the morning. Use five hashtags. Use twenty-five hashtags. Short-form…
Our experience with ChatGPT
Everyone has been writing about it. It will end careers. It will kill comms. It will mean the end of civilisation as we know it. Chat GPT. *insert dramatic music* I was sceptical at the beginning. I perceived it as…
How has the digital world changed?
If you are my age (or older) you remember a world pre-internet. At times it still amazes me how far we have come since I started my career in communications. The other day I was thinking back to what it…
Designing a great intranet
Here is the problem with intranets. What you think is great and what the person sitting next to you thinks is great is almost always going to be different. The problem across all internal communications channels is that you are…
FAQs are so last year
This is a topic I am weirdly passionate about. FAQs (and factsheets for that matter) are dead people. It’s time to move on. There seems to be an enduring perception that publishing a factsheet or a set of FAQs on…
Digital inclusion – Are we leaving people behind?
The Australian Commonwealth government is progressively moving more and more services online. In a speech to the Australian Information Industry Association in June the Hon Michael Keenan MP, the Minister for Human Services and Digital Transformation said that by 2025…
Undertaking a content audit of your website or intranet
One of the hardest communications channels to manage is a website or intranet. They quickly become unwieldy beasts, that are the seen as the answer to many problems “just put it on the website!”. When we create a new system,…
Can comms and data live in harmony?
How many times have you heard someone say jokingly, “don’t let her (or him) near a calculator, they’re in comms!” Or you have said, “I don’t do numbers, I do words”. As communications professionals, we don’t often align ourselves to…
Citizen data science – how it is changing communications.
It’s National Science Week. Many of you working in scientific organisations will be busy tweeting, running events and looking for other ways to hook into this popular date in the calendar. I wanted to take this opportunity look at one…
