Research when you have no money
You don’t need a huge budget to find out what you need to know to create a great communication strategy.
Why don’t we write measurable objectives?
I am working on a project at the moment where I have reviewed a lot of communications plans from a lot of different government agencies. There was one thing in common. No one wrote measurable objectives. It made me think,…
Reporting, our necessary evil.
In my experience, comms people are generally bad at two things – measuring what they do and telling people how great they are. It’s not on purpose. We always have the best of intentions. You might even do it every…
Making evaluation easy
November is measurement month #aemcmm. Measurement month is a global campaign by the International Association for Measurement and Evaluation of Communications (AEMC) that highlights the value of measurement in communications. A few months ago I wrote about the importance of…
Can comms and data live in harmony?
How many times have you heard someone say jokingly, “don’t let her (or him) near a calculator, they’re in comms!” Or you have said, “I don’t do numbers, I do words”. As communications professionals, we don’t often align ourselves to…
Communications measurement and evaluation: why isn’t it a thing we do regularly?
Regardless of whether you are delivering an online advertising campaign, internal communication strategy or public relations plan, all communications practitioners know measuring outcomes against set objectives is critical. We know evaluating a strategy is a valuable activity. We know it…
