Research when you have no money
You don’t need a huge budget to find out what you need to know to create a great communication strategy.
Thanks for calling me at the last minute
Communications professionals are always engaged at the last minute but there are things within our control that can influence how we manage reactive requests.
The key to surviving returning to work after parental leave? Communication
Going back to work after parental leave can be daunting for many parents. The good news is I survived, and the key to my survival? Communication of course! I’m Sue Loftus, the newest member of Elm Communications. I’m also a…
Why don’t we write measurable objectives?
I am working on a project at the moment where I have reviewed a lot of communications plans from a lot of different government agencies. There was one thing in common. No one wrote measurable objectives. It made me think,…
Learning to take risks
By nature, I am a pretty risk-averse person. I am methodical and planned, so I spend a lot of time thinking and researching before committing to anything from buying new sheets to a big work project. Recently, I have been…
A plan for the sake of a plan
When you are stuck in the business of day to day, it’s easy to get lazy with your communication planning. Just list one thing for every channel, every audience you can think of, and the standard list of risks –…
We want to do it all
Strategy, advice, content development, creative, campaigns, training, relationship building. We want to do it all. Communications professionals are often high achieving, high energy, perfectionists. We have to be, it’s part of the role. It means that we want to deliver…
Being part of my community
Last week, I officially became President of the Canberra Chapter of the International Association of Business Communicators. It wasn’t a position I sought out. I wasn’t sure I was the right person or had enough time while trying to run…
When you don’t start the year fresh
Here we are, at the end of January. We are all heading back to work after our “break”, but not everyone feels ready for 2022. Not everyone has that bounce in their step. Maybe you do, but I, for one,…
Positioning yourself for a new role
The final in my series about the Canberra communications jobs market is for those of you out there who are ready for a new role. Now is the time to get out there. But are you ready? It’s a candidates…