The dark days of 2024 and the team that got me through
Some years are harder than others. You know, the ones where you crawl to the end, counting down until the year is just over. 2024 has been one of those years for me, both personally and professionally. For many reasons,…
Thank you, Elm
As many of you know, I joined Elm Communications as an intern almost two years ago. What started as an internship soon turned into a part-time role as I finished university, and then a full-time role for my first year…
My five favourite professional development resources from 2024
As the year draws to a close, my Instagram feed is flooded with “Top 10 Favourites for 2024” posts. While it’s a little unsettling how fast time has flown, it also reminds me to reflect on my highlights from the…
- Australian Government, Communication, Communications professional, Culture, Leadership, Team performance
Clarity in purpose for communication teams
Commnication teams need a clear purpose to enable them to demonstrate the value they create for an organisation
Motivated reasoning and elections – how clever communications can help
Heads up: Political nerd post coming in hot! Years ago when I was thinking about what to focus my psych honours thesis on, I was reading a book called The Political Brain, by Drew Westen. (Strong recommend btw if you…
How to beat the social media algorithms
Post at least once a day. Only post three times a week. Make sure to put links in the caption. Put links in the comments. Post in the afternoon. Post in the morning. Use five hashtags. Use twenty-five hashtags. Short-form…
Taking an audience perspective
How often do you get so caught up in doing the doing and forget who you are doing it for? No matter how long you have worked in communications, we all fall into this trap at one point or another.…
Communicating with diverse audiences
When developing a communications strategy or designing stakeholder engagement, we often talk about segmenting your audience—defining who they are, their demographics, needs, challenges, and pain points. This segmentation is supposed to help us tailor our communication so it resonates more…
Personality tests: More than just a bunch of letters.
I am an ENFJ I am a Gryffindor I am a Parrot I am an Aquarius I am a 6-enneagram type We love labels. From our Hogwarts house to our zodiac sign, we crave a way to categorize ourselves and…
The unspoken language: How internal communication shapes your culture
Whether it’s intentional or not, every organisation has a culture – a unique set of beliefs, values, and behaviours that shape how things get done. It is a critical contributor to capability and performance, and it’s the thing that will…
