Last week, I joined the IABC Converge conference with communications peers from the Asia Pacific, Europe, Middle East and Africa. The two day, fully virtual conference had speakers from around the world sharing their insights into the latest and greatest…
Strategy sins and channel challenges
Is “the media” an audience or a channel? How do you target “the general public”? And other strategic communications challenges. If you work in communications, it is easy to be lazy when writing a communications strategy or plan. You get…
Next steps in your communications career
Last Thursday, I had the pleasure of participating in a panel discussion for IABC Canberra with Justine O’Brien from the Australian Academy of Technology & Engineering and Jaimee Thorpe from Hays Recruitment. We talked to communications professionals about what was…
Back to basics: My lessons from working with the Cook Islands Government
Over the past few months, I have been doing some work with the Cook Islands Government. Working on the community consultation for the national economic strategy was a fantastic experience. I don’t often share details about the projects I am…
A 2021 challenge: personal development
I didn’t realise how important it was to do personal development until I had to pay for it myself. When working in government I took it for granted (I see that now) that I could do a course or attend…
Leadership communications in our new normal
As 2021 begins, people are starting to float back into the office. Most businesses are adopting a hybrid approach, with people working from home and in the office. Let’s be honest as the manager you still never really know where…
Canberra Communications Professional Series: Paige Pettit
Paige is a Communications Manager at the Digital Transformation Agency. I have known Paige for almost eight years, and she is one of the most humble communicators I know. I have watched her grow from a quiet, junior communications officer…
Canberra Communications Professionals Series: Reece Cummings
New to the Canberra communications consulting scene, Reece Cummings started Zen Creative Solutions during this year’s pandemic. He is no stranger to running a business having run a successful martial arts studio which “pivoted” to online training during this year’s…
Canberra Communications Professional Series: Alison Senti
Alison is well known in Canberra communications circles, having worked in the industry for two decades and as the former President of IABC Canberra. Inspired by her kids, other communicators and recently re-elected Jacinda Ardern (who isn’t?), Alison has recently…
Canberra Communications Professional Series: Astrid O’Neill
Astrid was nominated by Lisa Ranson who is a fellow board member on the IABC Canberra board. Since 2018, Astrid has worked at Cordelta as a content writer, designer and now Content Lead. She is a girl after my own…