The #1 way to make your communications team more efficient
In communications, we never have enough resources, time, or capacity to deliver everything that is asked of us or to meet our own expectations. It means we need to be efficient in how we operate. To be efficient, we need.…
Dismantling the Pink Ghetto in communications
This wasn’t the blog post I had planned for this week. In fact, you could say it practically wrote itself (and no I don’t mean AI – this is very much all me). It all started with a really touching International…
A year in communications
Stepping into Elm Communications at the start of 2023 as an intern, I was a nervous university student eager for industry experience. When you undertake an internship in your final year of university, teachers often tell you it is a…
No strategy, no tactics
In 2024, there is a new communications rule. No strategy, no tactics.
Breakfast with Jacinda Ardern: A masterclass in communication
Effective communication is the backbone of successful leadership. In a world filled with noise and distractions, the ability to connect, inspire, and lead is a rare and valuable skill. One leader who consistently demonstrated how exceptional communication skill really is…
What do I bring to the Elm Communications Party?
If you know Mel, you’ll know that she’s an excellent host. She throws unforgettable gatherings, complete with mouthwatering snacks, refreshing drinks, outdoor games, and a laid-back atmosphere. She’s one of THOSE people while I struggle to assemble a plate of…
Crossing the road & other study abroad experiences in London
I want you to picture what it’s like to use a pedestrian crossing in Australia. You walk up to the sidewalk, and you press the button that signifies someone is waiting to cross. You look around, maybe check your phone,…
Creating respect for our profession
How can communications professionals claim their “seat at the table” and demonstrate their value to an organisation.
The importance of good communication
I have always been passionate about what we do, and I knew communications was important work. But the importance of good communication has been slapped in my face over the last few weeks. All of the things we know to…
Five years of Elm – everything and nothing changes
After one year in business, I wrote that I didn’t really know what to expect, I didn’t know where to start, and I didn’t know if I would get any work. This week marks five years since I started Elm,…