Canberra Communications Professional Series: Sally-Anne Clark
For the second edition of the Canberra Communications Professionals Series, I spoke to Sally-Anne Clark. Sally-Anne is the Senior Director, Content for the ACT Government Environment, Planning and Sustainable Development Directorate. Sally-Anne brings a different perspective to this weeks’ edition.…
What does demonstrating value mean?
Share Recently, I have been contemplating why I think it’s so important to be able to demonstrate value when working in communications. It is the purpose of my business but I realised I have never really articulated what it means…
Communications planning – the key to not getting lost
Let’s say you’re on holiday and you are trying to get to a museum. You know the name of it but not what it looks like, or what street it is on. You don’t know what is inside or whether…
There is nothing more frustrating than being undervalued
One of the biggest challenges working in communications, and in many other corporate service areas, is feeling undervalued. In government, often there is a perception that our professional advice and services are seen as less important.
Why it is better to respond than react.
I am sure we have all felt irritated, annoyed or angry while at work… it has probably already happened to you today. We all handle these situations in different ways. Deciding if you respond or react to a situation can…
Why old school strategy is the answer to social media woes
I have spent a lot of time over the last few weeks looking at a client’s social media content. They just want it to be easier and better. It is something a lot of organisations are trying to achieve. I…
What makes a great communications team?
When I worked in government I had a great team. I’m not shy about saying it. We worked well together, we achieved some amazing things and we were recognised as being pretty good at what we did. So I wanted…
Can comms and data live in harmony?
How many times have you heard someone say jokingly, “don’t let her (or him) near a calculator, they’re in comms!” Or you have said, “I don’t do numbers, I do words”. As communications professionals, we don’t often align ourselves to…
Can you not change the words and just make it pretty?
The most insulting words you can use to a communications professional. If you don’t work in communications and you are reading this. Let me say it again. Never say to a comms person “can you just make it pretty?”. Many…