The importance of promoting communications careers
A couple of weeks ago, the Elm team participated in the St Clare’s College career expo. You might wonder why. At Elm, we aren’t a large consultancy looking to recruit high school graduates, so why would we attend? It’s a…
Year 6: The best and hardest year yet
Every year, I stop to celebrate Elm’s birthday. It’s a milestone—fifty percent of all small businesses don’t make it to five years. We have now exceeded that. It’s a moment to celebrate the hard work and effort my team and…
Managing imposter syndrome and embracing imperfection
Do you ever feel like you’re just one step away from being exposed as a fraud or that those around you think you’re so much better than you actually are? Even when you know you’ve worked hard to get where…
- Australian Government, Behavioural science, Blog post, Communications professional, Team performance
Diversity of thinking in your team
This week, I sat down with Elm’s newest team member Amy. When I say new, she has been with us for six months, but we agreed that time has flown by, and it feels like we haven’t had a real…
The #1 way to make your communications team more efficient
In communications, we never have enough resources, time, or capacity to deliver everything that is asked of us or to meet our own expectations. It means we need to be efficient in how we operate. To be efficient, we need.…
Dismantling the Pink Ghetto in communications
This wasn’t the blog post I had planned for this week. In fact, you could say it practically wrote itself (and no I don’t mean AI – this is very much all me). It all started with a really touching International…
A year in communications
Stepping into Elm Communications at the start of 2023 as an intern, I was a nervous university student eager for industry experience. When you undertake an internship in your final year of university, teachers often tell you it is a…
- Australian Government, Behavioural science, Blog post, Communications professional, Leadership, Team performance
2024 is the year of changing the world – one meeting at a time.
Many departments have values of ‘inclusion’ and ‘collaboration’ and ‘innovation’. And to make this happen they have meetings. And lots of them. Everyone is invited, and we all meet. And talk. And then get up, move to another room, meet…
No strategy, no tactics
In 2024, there is a new communications rule. No strategy, no tactics.
Creating team connection each week
During the “pandemic years”, there was much discussion about connecting teams in a hybrid environment. While we have moved back to business as usual, I think we can admit how we work has changed. Many teams have ‘work from the…