Crossing the road & other study abroad experiences in London
I want you to picture what it’s like to use a pedestrian crossing in Australia. You walk up to the sidewalk, and you press the button that signifies someone is waiting to cross. You look around, maybe check your phone,…
Creating respect for our profession
How can communications professionals claim their “seat at the table” and demonstrate their value to an organisation.
The importance of good communication
I have always been passionate about what we do, and I knew communications was important work. But the importance of good communication has been slapped in my face over the last few weeks. All of the things we know to…
Five years of Elm – everything and nothing changes
After one year in business, I wrote that I didn’t really know what to expect, I didn’t know where to start, and I didn’t know if I would get any work. This week marks five years since I started Elm,…
Don’t fix what’s not broken: Mastering the wheel instead of reinventing it.
How often have you struggled with something that feels really simple? Or spent ages working on something and thought “surely someone has already done this?” While our content might change, a lot of what we do has been done before,…
Our experience with ChatGPT
Everyone has been writing about it. It will end careers. It will kill comms. It will mean the end of civilisation as we know it. Chat GPT. *insert dramatic music* I was sceptical at the beginning. I perceived it as…
Lessons Learned: Reflections on my Internship
Embarking on an internship is a nerve-wracking experience – for a number of reasons. You’ve spent the last however many years working towards a university degree, studying, attending tutorials and lectures, building your resume and trying to figure out just…
Love him or hate him, there are lessons we can learn
Love him or hate him, there’s no denying that Donald Trump was a master of manipulating the media during his time in office, and this week he has shown again why his message can reach the masses. As we watch…
At risk of burnout? When and how to ask for help
As communications professionals, our jobs involve a lot of high-pressure situations, tight deadlines, and constant pressure to deliver results. But that’s what makes it so exhilarating and rewarding. Comms people are known for going above and beyond. We find it…
Are we respected as communication professionals?
Last week, our intern Nikola asked me if communication professionals are respected in government. I paused before I responded because how do you tell someone just starting out in their career… no. The fact that you have just studied for…