The key to surviving returning to work after parental leave? Communication
Going back to work after parental leave can be daunting for many parents. The good news is I survived, and the key to my survival? Communication of course! I’m Sue Loftus, the newest member of Elm Communications. I’m also a…
Why don’t we write measurable objectives?
I am working on a project at the moment where I have reviewed a lot of communications plans from a lot of different government agencies. There was one thing in common. No one wrote measurable objectives. It made me think,…
Shifting the internal goal posts: from engagement to belonging
The ultimate goal of internal communications has shifted beyond simply being engaged to creating a sense of belonging
Learning to take risks
By nature, I am a pretty risk-averse person. I am methodical and planned, so I spend a lot of time thinking and researching before committing to anything from buying new sheets to a big work project. Recently, I have been…
Communication lessons from Zelensky
Last week, Ukraine’s President Zelensky gave the world a lesson in masterful communications. As he navigates the unimaginable destruction of his country and demonstrates strength as a leader, he has also shown how to engage your audience. While the horrors…
A plan for the sake of a plan
When you are stuck in the business of day to day, it’s easy to get lazy with your communication planning. Just list one thing for every channel, every audience you can think of, and the standard list of risks –…
We want to do it all
Strategy, advice, content development, creative, campaigns, training, relationship building. We want to do it all. Communications professionals are often high achieving, high energy, perfectionists. We have to be, it’s part of the role. It means that we want to deliver…
Being part of my community
Last week, I officially became President of the Canberra Chapter of the International Association of Business Communicators. It wasn’t a position I sought out. I wasn’t sure I was the right person or had enough time while trying to run…
When you don’t start the year fresh
Here we are, at the end of January. We are all heading back to work after our “break”, but not everyone feels ready for 2022. Not everyone has that bounce in their step. Maybe you do, but I, for one,…
Well… 2021.
This time every year, I write an article reflecting on the year that was. This time last year, I wrote: So, what does 2021 hold for Elm Communications? Honestly, who knows anymore! I mean it can’t be any weirder than…