Breakfast with Jacinda Ardern: A masterclass in communication
Effective communication is the backbone of successful leadership. In a world filled with noise and distractions, the ability to connect, inspire, and lead is a rare and valuable skill. One leader who consistently demonstrated how exceptional communication skill really is…
What do I bring to the Elm Communications Party?
If you know Mel, you’ll know that she’s an excellent host. She throws unforgettable gatherings, complete with mouthwatering snacks, refreshing drinks, outdoor games, and a laid-back atmosphere. She’s one of THOSE people while I struggle to assemble a plate of…
What you need to know as a public servant about the “PWC effect” on small businesses
Like everyone else, I have been watching as more and more stories have come out in recent months about the behaviour of the “Big Four” consultancies. What initially began with the PWC exposé has evolved into a broader public discussion…
Crossing the road & other study abroad experiences in London
I want you to picture what it’s like to use a pedestrian crossing in Australia. You walk up to the sidewalk, and you press the button that signifies someone is waiting to cross. You look around, maybe check your phone,…
Creating respect for our profession
How can communications professionals claim their “seat at the table” and demonstrate their value to an organisation.
The importance of good communication
I have always been passionate about what we do, and I knew communications was important work. But the importance of good communication has been slapped in my face over the last few weeks. All of the things we know to…
Five years of Elm – everything and nothing changes
After one year in business, I wrote that I didn’t really know what to expect, I didn’t know where to start, and I didn’t know if I would get any work. This week marks five years since I started Elm,…
Don’t fix what’s not broken: Mastering the wheel instead of reinventing it.
How often have you struggled with something that feels really simple? Or spent ages working on something and thought “surely someone has already done this?” While our content might change, a lot of what we do has been done before,…
Our experience with ChatGPT
Everyone has been writing about it. It will end careers. It will kill comms. It will mean the end of civilisation as we know it. Chat GPT. *insert dramatic music* I was sceptical at the beginning. I perceived it as…
Lessons Learned: Reflections on my Internship
Embarking on an internship is a nerve-wracking experience – for a number of reasons. You’ve spent the last however many years working towards a university degree, studying, attending tutorials and lectures, building your resume and trying to figure out just…