Thank you, Elm
As many of you know, I joined Elm Communications as an intern almost two years ago. What started as an internship soon turned into a part-time role as I finished university, and then a full-time role for my first year…
My five favourite professional development resources from 2024
As the year draws to a close, my Instagram feed is flooded with “Top 10 Favourites for 2024” posts. While it’s a little unsettling how fast time has flown, it also reminds me to reflect on my highlights from the…
- Australian Government, Communication, Communications professional, Culture, Leadership, Team performance
Clarity in purpose for communication teams
Commnication teams need a clear purpose to enable them to demonstrate the value they create for an organisation
Taking an audience perspective
How often do you get so caught up in doing the doing and forget who you are doing it for? No matter how long you have worked in communications, we all fall into this trap at one point or another.…
- Australian Government, Communication Strategy, Communications professional, internal communications, Professional development
You CAN measure internal communications
If you have ever worked in internal communications, you know measuring and reporting on your outcomes can be challenging. You know you should, but it’s haaaaarrrrd. The Gallagher State of the Service report found that 84% of internal communicators want…
The importance of promoting communications careers
A couple of weeks ago, the Elm team participated in the St Clare’s College career expo. You might wonder why. At Elm, we aren’t a large consultancy looking to recruit high school graduates, so why would we attend? It’s a…
Year 6: The best and hardest year yet
Every year, I stop to celebrate Elm’s birthday. It’s a milestone—fifty percent of all small businesses don’t make it to five years. We have now exceeded that. It’s a moment to celebrate the hard work and effort my team and…
The #1 way to make your communications team more efficient
In communications, we never have enough resources, time, or capacity to deliver everything that is asked of us or to meet our own expectations. It means we need to be efficient in how we operate. To be efficient, we need.…
Dismantling the Pink Ghetto in communications
This wasn’t the blog post I had planned for this week. In fact, you could say it practically wrote itself (and no I don’t mean AI – this is very much all me). It all started with a really touching International…
A year in communications
Stepping into Elm Communications at the start of 2023 as an intern, I was a nervous university student eager for industry experience. When you undertake an internship in your final year of university, teachers often tell you it is a…
