Finding my purpose and other 2022 adventures
It is the end of another big year here at Elm. I am sure, like many of you, this year feels like it has been ten years in the making and only three months long. It took forever to finish,…
Canberra Communications Professional series: Victoria Taylor
Citizen data science – how it is changing communications.
It’s National Science Week. Many of you working in scientific organisations will be busy tweeting, running events and looking for other ways to hook into this popular date in the calendar. I wanted to take this opportunity look at one…
Can you not change the words and just make it pretty?
The most insulting words you can use to a communications professional. If you don’t work in communications and you are reading this. Let me say it again. Never say to a comms person “can you just make it pretty?”. Many…
Back to basics: communication strategy development
As communicators putting together a group of disparate pieces of information to solve a problem is our bread and butter. However, even the most experienced of us sometimes loses sight of how to pull together a communications strategy. Whether it…
Communications measurement and evaluation: why isn’t it a thing we do regularly?
Regardless of whether you are delivering an online advertising campaign, internal communication strategy or public relations plan, all communications practitioners know measuring outcomes against set objectives is critical. We know evaluating a strategy is a valuable activity. We know it…
Only three in ten Australians are excited when they get more likes than usual
Not kidding! Only 30 per cent of us are excited when more people than we expected liked our social media post. I expect about ten people will like this post, if I get 15 I am celebrating! I am one…
Have we lost the art of developing a communications strategy?
In government communications we are often overwhelmed with day-to-day priorities. We get sucked into the urgent issues, responding to those that yell the loudest. We move from task-to-task achieving good outcomes but not always with a long-term goal in mind.…
