Communications measurement and evaluation: why isn’t it a thing we do regularly?
Regardless of whether you are delivering an online advertising campaign, internal communication strategy or public relations plan, all communications practitioners know measuring outcomes against set objectives is critical. We know evaluating a strategy is a valuable activity. We know it…
Only three in ten Australians are excited when they get more likes than usual
Not kidding! Only 30 per cent of us are excited when more people than we expected liked our social media post. I expect about ten people will like this post, if I get 15 I am celebrating! I am one…
Have we lost the art of developing a communications strategy?
In government communications we are often overwhelmed with day-to-day priorities. We get sucked into the urgent issues, responding to those that yell the loudest. We move from task-to-task achieving good outcomes but not always with a long-term goal in mind.…