How to beat the social media algorithms
Post at least once a day. Only post three times a week. Make sure to put links in the caption. Put links in the comments. Post in the afternoon. Post in the morning. Use five hashtags. Use twenty-five hashtags. Short-form…
How has the digital world changed?
If you are my age (or older) you remember a world pre-internet. At times it still amazes me how far we have come since I started my career in communications. The other day I was thinking back to what it…
Designing a great intranet
Here is the problem with intranets. What you think is great and what the person sitting next to you thinks is great is almost always going to be different. The problem across all internal communications channels is that you are…
Why old school strategy is the answer to social media woes
I have spent a lot of time over the last few weeks looking at a client’s social media content. They just want it to be easier and better. It is something a lot of organisations are trying to achieve. I…
Undertaking a content audit of your website or intranet
One of the hardest communications channels to manage is a website or intranet. They quickly become unwieldy beasts, that are the seen as the answer to many problems “just put it on the website!”. When we create a new system,…
Citizen data science – how it is changing communications.
It’s National Science Week. Many of you working in scientific organisations will be busy tweeting, running events and looking for other ways to hook into this popular date in the calendar. I wanted to take this opportunity look at one…
