Stop engaging those that yell the loudest
Increasingly in government communications teams, we are delivering stakeholder engagement. This isn’t new, we have always had a role in engaging with the media, Minister’s offices and creating content for the general public. More recently, our skills in analysis, strategy…
How Labor lost the unloseable election
In an election that was supposed to be a shoo-in for Labor many were shocked on Saturday night when the coalition won a ”miracle victory”. Like many I spent yesterday reading about what went wrong and how the polls had…
The most common mistakes people make in interviews
I have sat on a lot of government communications interview panels so far this year. It feels like recruitment season. I’m not sure what it is, maybe people come back from the Christmas break ready to move on to new…
Why old school strategy is the answer to social media woes
I have spent a lot of time over the last few weeks looking at a client’s social media content. They just want it to be easier and better. It is something a lot of organisations are trying to achieve. I…