Writing should be a team sport
Everyone in a decision-making role knows the feeling. You open your inbox to find dozens of briefs, emails, and reports competing for your attention. Some are crystal clear, while others are impenetrable walls of text that make you wonder what…
When the words won’t come
Regardless of if you are writing a brief, a strategy, a process or some content we have all experienced it – writers block. It happens to everyone. We. Just. Can’t. Start. It is so frustrating. Writers block often means you…
The fight against acronyms
Primarily, I work with government clients. I have worked across the APS and there is one common problem. SMEs do it, the SES do it, and it drives me insane. It does matter if you are at DAWE, DISER, OTA,…
The buzz about COVID
What has occurred to me recently is how rapidly our language has changed during this pandemic. We have a new way of speaking that we would never have used before this all happened. Never in my life have I used…
Adapting your message to your audience
We are doing some renovations at the moment. At the best of times renovations can be stressful. There are a lot of details to work through, and without fail things pop up during the build that you don’t expect. To…
Why do we overthink when writing?
Share I was talking to a friend last week about how hard she was finding it to write a blog for a uni assignment. She had written and rewritten the piece, agonised over every word. Mulled on the themes. And…
