Personality tests: More than just a bunch of letters.
I am an ENFJ I am a Gryffindor I am a Parrot I am an Aquarius I am a 6-enneagram type We love labels. From our Hogwarts house to our zodiac sign, we crave a way to categorize ourselves and…
Managing imposter syndrome and embracing imperfection
Do you ever feel like you’re just one step away from being exposed as a fraud or that those around you think you’re so much better than you actually are? Even when you know you’ve worked hard to get where…
A year in communications
Stepping into Elm Communications at the start of 2023 as an intern, I was a nervous university student eager for industry experience. When you undertake an internship in your final year of university, teachers often tell you it is a…
Market research – the vital ingredient in communications
One of the most critical things that we can get to support the development of a communications strategy is market research. It makes sure that as communicators we understand the perspective of our audience and have an understanding of current…
