A year in communications
Stepping into Elm Communications at the start of 2023 as an intern, I was a nervous university student eager for industry experience. When you undertake an internship in your final year of university, teachers often tell you it is a…
Market research – the vital ingredient in communications
One of the most critical things that we can get to support the development of a communications strategy is market research. It makes sure that as communicators we understand the perspective of our audience and have an understanding of current…