Developing the next generation of communicators
One of the quieter questions behind the excitement about AI in communications is this: What happens to early-career professionals when many of the fundamentals they need to learn are now automated? For decades, communications followed an informal apprenticeship model. Early…
My five favourite professional development resources from 2024
As the year draws to a close, my Instagram feed is flooded with “Top 10 Favourites for 2024” posts. While it’s a little unsettling how fast time has flown, it also reminds me to reflect on my highlights from the…
Personality tests: More than just a bunch of letters.
I am an ENFJ I am a Gryffindor I am a Parrot I am an Aquarius I am a 6-enneagram type We love labels. From our Hogwarts house to our zodiac sign, we crave a way to categorize ourselves and…
Managing imposter syndrome and embracing imperfection
Do you ever feel like you’re just one step away from being exposed as a fraud or that those around you think you’re so much better than you actually are? Even when you know you’ve worked hard to get where…
A year in communications
Stepping into Elm Communications at the start of 2023 as an intern, I was a nervous university student eager for industry experience. When you undertake an internship in your final year of university, teachers often tell you it is a…
Market research – the vital ingredient in communications
One of the most critical things that we can get to support the development of a communications strategy is market research. It makes sure that as communicators we understand the perspective of our audience and have an understanding of current…
