Developing your communications plan for returning to the office
This week National Cabinet is going to meet to discuss lifting restrictions. With a focus on getting the economy back up and running, there is a high likelihood that we will be heading back to the office. Now is the…
Managing stakeholder expectations in uncertain times
The world is full of uncertainty. None of us knows what is coming next. Most people are focused on how to work from home, how to home school kids, and where to buy food. But soon this will become our…
Why I work in communications
I have been asked more times than I can remember — why do you keep doing it? I work in a profession that can be relentless, where it can feel like you are moving from one urgent thing to the…
Communications: going above and beyond
Communications is a hard gig. Everyone thinks they can do it – it’s just writing. It is often an undervalued service in an organisation. You can be doing a good job and still getting criticised every day. Here is a…
What would Jacinda do?
We have all watched in horror over the past few weeks as the south-east coast of Australia burned. For those of us that were holidaying down there in Jarvis Bay, we initially joked it was like armageddon. For those further…
Why do we overthink when writing?
Share I was talking to a friend last week about how hard she was finding it to write a blog for a uni assignment. She had written and rewritten the piece, agonised over every word. Mulled on the themes. And…
What does demonstrating value mean?
Share Recently, I have been contemplating why I think it’s so important to be able to demonstrate value when working in communications. It is the purpose of my business but I realised I have never really articulated what it means…
Things to remember when communicating Government change
Yesterday, we saw the first round of changes from the returning Morrison Government. For those that missed it, the Prime Minister announced his Ministery and some fairly big changes to the structure of the public service. Before starting Elm Communications,…
How Labor lost the unloseable election
In an election that was supposed to be a shoo-in for Labor many were shocked on Saturday night when the coalition won a ”miracle victory”. Like many I spent yesterday reading about what went wrong and how the polls had…