Strategy sins and channel challenges
Is “the media” an audience or a channel? How do you target “the general public”? And other strategic communications challenges. If you work in communications, it is easy to be lazy when writing a communications strategy or plan. You get…
Back to basics: My lessons from working with the Cook Islands Government
Over the past few months, I have been doing some work with the Cook Islands Government. Working on the community consultation for the national economic strategy was a fantastic experience. I don’t often share details about the projects I am…
The importance of having a communications plan
I have been working with a lot of smaller organisations recently. A consistent theme is that they don’t have the capacity or capability in-house to write a communications strategy. By the time they talk to me, they are a bit…
Developing your communications plan for returning to the office
This week National Cabinet is going to meet to discuss lifting restrictions. With a focus on getting the economy back up and running, there is a high likelihood that we will be heading back to the office. Now is the…
