Why I chose communications: My journey and what I hope to learn
As Elm’s newest intern, when Mel asked me to write a blog about why I initially wanted to join the communications industry, I found myself reflecting back to Year 12 and the moment I was facing my UAC choices. Where…
The collaboration conundrum. Why does it have to be so hard?
We facilitate workshops and planning days for large and small groups from the public and private sectors. We’ve done many of them over the last few years, and it’s one of my favourite parts of this job because I get…
Year 6: The best and hardest year yet
Every year, I stop to celebrate Elm’s birthday. It’s a milestone—fifty percent of all small businesses don’t make it to five years. We have now exceeded that. It’s a moment to celebrate the hard work and effort my team and…
Creating respect for our profession
How can communications professionals claim their “seat at the table” and demonstrate their value to an organisation.
Are we respected as communication professionals?
Last week, our intern Nikola asked me if communication professionals are respected in government. I paused before I responded because how do you tell someone just starting out in their career… no. The fact that you have just studied for…
Finding my purpose and other 2022 adventures
It is the end of another big year here at Elm. I am sure, like many of you, this year feels like it has been ten years in the making and only three months long. It took forever to finish,…
Resetting your expectations when recruiting
Last week, I wrote about the changing jobs market in Canberra for communications professionals. I wanted to find out more about what was going on and how employers may need to reset their expectations when recruiting.
Canberra Communications Professional Series: Paige Pettit
Paige is a Communications Manager at the Digital Transformation Agency. I have known Paige for almost eight years, and she is one of the most humble communicators I know. I have watched her grow from a quiet, junior communications officer…
Canberra Communications Professional Series: Astrid O’Neill
Astrid was nominated by Lisa Ranson who is a fellow board member on the IABC Canberra board. Since 2018, Astrid has worked at Cordelta as a content writer, designer and now Content Lead. She is a girl after my own…
Canberra Communications Professional Series: Chris Wagner
For the latest profile in the Canberra Communications Professional Series, I spoke to Chris Wagner from TalkForce Media. A bit more about Chris… Chris spent two decades forging a successful career in communications and media management before joining Talkforce Media…
