Why don’t we write measurable objectives?
I am working on a project at the moment where I have reviewed a lot of communications plans from a lot of different government agencies. There was one thing in common. No one wrote measurable objectives. It made me think,…
Back to basics: communication strategy development
As communicators putting together a group of disparate pieces of information to solve a problem is our bread and butter. However, even the most experienced of us sometimes loses sight of how to pull together a communications strategy. Whether it…
