Can comms and data live in harmony?
How many times have you heard someone say jokingly, “don’t let her (or him) near a calculator, they’re in comms!” Or you have said, “I don’t do numbers, I do words”. As communications professionals, we don’t often align ourselves to…
Communications measurement and evaluation: why isn’t it a thing we do regularly?
Regardless of whether you are delivering an online advertising campaign, internal communication strategy or public relations plan, all communications practitioners know measuring outcomes against set objectives is critical. We know evaluating a strategy is a valuable activity. We know it…
