Communications masterclass
Build a communications strategy that drives results
Being good at communications isn’t the same as being strategic. Over three interactive online sessions, you will build your own communications strategy with expert guidance, practical tools and peer feedback.
We run two masterclasses. One for public sector communicators. One for not-for-profits, where communication is often part of everyone’s job and no one’s job. Same content but tailored to your world.
Pick your program below. Your ticket covers all three sessions.
Public sector: Communications Strategy Masterclass
For communication and engagement professionals in federal, state and local government who want to move from delivering activity to driving outcomes. Work on a real program, policy or priority from your own agency, and leave with a completed strategy and the evidence to position communication as a strategic function.
Ideal if you’re stepping into a role that requires more strategic planning, you’re early in your career, or you want your advice to carry more weight with decision-makers.
- Dates: Fridays 21, 28 August and 4 September
- Time: 12:00–2:00 pm AEST – bring your lunch!
- Format: Three online interactive workshops, limited to 20 people.
- Outcome: Increased capability in strategic communications planning and a completed communications strategy ready for implementation
- Cost: $800 per person (Ex GST and fees)
Stop winging it: a communications masterclass for your not-for-profit
You don’t need to be a communications professional to communicate strategically.CEOs, office managers, coordinators, administrators and anyone in a not-for-profit who holds communication responsibilities. If you’ve ever thought “we should really have a comms plan”, this program is for you.
No prior communications experience needed.
- Dates: Fridays 11, 18 and 25 September
- Time: 12:00–2:00 pm AEST – bring your lunch!
- Format: Three online interactive workshops, limited to 20 people.
- Outcome: A deeper understanding of communications and a practical strategy your whole organisation can use.
- Cost: $100 per person (ex GST)
What we’ll cover
Session one: the foundations
What strategic communication is and what it isn’t, the difference between a plan and a strategy, defining your purpose and goals, scanning your operating environment and writing measurable objectives.
Session two: audiences and messages
Identifying and mapping your audiences, understanding what they need and know, and developing key messages that give your content a consistent framework.
Session three: making it happen
Choosing the right channels for each audience, turning your strategy into an implementation plan and measuring whether it worked.
Each session mixes short bursts of theory with hands-on activities and small-group feedback, and you’ll build your own strategy in a template we provide as you go.
Between sessions, short structured activities help you apply each step to your work and keep momentum going.
Not sure?
Get in touch at hello@elmcommunications.com.au or 0432 866 382 and we can tell you more about the session.